Paid Search Optimisation

Our paid search solution helps businesses optimise the cost of customer acquisition through Google AdWords. We integrate your disparate data sources to provide a granular single customer view, before applying our proprietary multi-touch attribution model. This accurately assigns the value to every marketing activity, so that businesses can measure the performance of each keyword – and understand which are contributing to conversions, and which are a drain on resources. This data is fed into a bid management platform, in order to automate and optimise your keyword bidding, and provide tangible revenue results.

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