New module provides technology insights on up to 50,000 UK companies
Bureau van Dijk (BvD), one of the world’s leading business information publishers, has recently released an additional module to Mint UK, its company information solution for sales and marketing teams. The new Technology Tracker provides intelligence on the hardware and software in up to 50,000 companies in the UK. The module is powered by HG Data, the global leader in competitive intelligence for installed technologies.
The Technology Tracker, complements Mint UK’s existing information on companies’ financials, management and corporate structures, and adds extra depth to its coverage of 5.5 million companies across the UK. The new dataset will be particularly useful to business development teams in the technology sphere.
HG Data generates its information from unstructured documents across the internet, archived web and offline resources – including B2B social media, case studies, press releases, blog postings, government documents, content libraries, technical support forums, website source code, job postings and CVs. It then applies the latest data science practices to create a comprehensive dataset of installed technology intelligence. Blending this data with Mint UK means its users can now find out what technology a company is using and also create searches to find companies fitting specific profiles who are using particular technologies.
Tim Baskerville, HG Data’s international president said, "We are proud to power the new Technology Tracker within the market leading Mint database and we’re confident our information, which is the largest and most accurate dataset of its type, will offer BvD’s Mint users valuable insight and competitive advantage.”
Fergus Duncan, BvD’s UK managing director, added, “Mint is already a market-leading tool for business development teams and the new technology tracker tool enhances this further. This data, combined with Mint’s powerful software and CRM integration options, will be invaluable for businesses in the technology sphere and users will be able to quickly zone in on the companies offering them the best sales opportunities.”