Tibco Software has acquired Maporama Solutions, a privately-held, cloud-based provider of location intelligence and geospatial analytics solutions, for an undisclosed sum. Maporama Solutions seeks to help enterprises speed up decision-making cycles, covering authorisations for instance, so that transactions are not held up in the financial supply chain.
Maporama uses location services to enhance customer loyalty marketing and supply chain efficiency, among other end uses, and its solutions are intended to complement the Tibco Spotfire platform and other cloud, loyalty, and social software platform offerings.
“By combining Maporama's digital mapping and geospatial capabilities with Spotfire's market-leading analytics and data discovery platform, we will increase the value we provide to our customers, enabling them to solve new location-based business problems and make more informed decisions," said Lars Bauerle, vice president of Spotfire product strategy. "With 80% of business data having a location component, wide global adoption of mobile devices [now common], and an increasing need for real-time information, enterprises are seizing new opportunities around customer loyalty, transportation, and supply chain efficiency. We are excited about these powerful geospatial capabilities and look forward to providing enhanced enterprise-class solutions [following the acquisition]."