Establishes first Asia-Pacific point-of-presence in Hong Kong IBX data center to offer cloud services
Equinix, Inc. (Nasdaq: EQIX), the global interconnection and data center company, today announced that Elastichosts, a global Cloud Server provider, has deployed in Equinix’s International Business Exchange (IBX®) data center in Hong Kong. This enables the company to provide its easy-to-use, pay-as-you-go Cloud Servers to businesses throughout the Asia-Pacific region. Elastichosts is leveraging Equinix’s network density and rich cloud ecosystem to grow its business in Hong Kong, as well as in neighboring countries such as Taiwan, China, Singapore, and the rest of ASEAN (Association of South East Asian Nations).
According to Gartner the total public cloud services market size in 2011 was $91.4 billion and is forecast to grow to $206.6 billion in 2016. High growth rates will occur in emerging markets, including the top three growth countries of India, Indonesia and China1. With the new point-of-presence in Equinix’s IBX data center in Hong Kong, Elastichosts can capitalize on the growing demand for cost-effective, scalable cloud services in the region.
Elastichosts provides on-demand, scalable Cloud Servers, offering its customers flexibility while ensuring a high level of availability and performance. Its target customers include small-to-medium retail businesses such as Web application developers and start-ups, as well as systems integrators and mid-to-large resellers of cloud products.
Performance is everything in the cloud services business. By housing its infrastructure in Equinix’s secure and network-dense IBX data center, Elastichosts can directly interconnect with every major network to reduce latency and offer greater redundancy and faster connection speeds to its customers. Equinix provides a specialized ecosystem for direct connection to over 4,000 partners and customers including over 900 network providers.
Platform Equinix™ in Hong Kong also provides Elastichosts with the ideal vehicle to grow its foothold in the region. The broad reach of ecosystems available with Platform Equinix gives Elastichosts access to a large marketplace of potential customers for revenue generating opportunities. Equinix’s existing customers will also be able to connect their IT infrastructure directly to Elastichost’s cloud infrastructure. The Cloud Server provider will also leverage Equinix’s global footprint to enter other markets in Asia.
Richard Davies, CEO, Elastichosts: “Deploying with Equinix in Hong Kong brings us immediate benefits as we enter the Asia-Pacific market. We are in close proximity to hundreds of networks and through these networks, closer to our customers. Its rich ecosystem gives us the confidence that we can gain access to a broad pool of potential customers and partners to grow our revenue, while its global footprint ensures we can achieve rapid deployment and scalability as we expand our presence across Asia-Pacific.”
Eric Hui, director of Cloud, IT and Enterprise, Equinix Asia-Pacific: “We are delighted that Elastichosts has chosen Equinix’s Hong Kong IBX data center as its starting point to offer its cloud hosting services in Asia-Pacific. Hong Kong is a key cloud hub in Asia-Pacific and the city is experiencing some of the biggest growth and demand in the region. With our high performance, secure and network-dense data center in Hong Kong Elastichosts can take full advantage of the business opportunities in this market. We look forward to further supporting Elastichosts in its expansions in Asia-Pacific in the near future.”