Prior to joining XSP, Estrella worked in Corporate Marketing at Broadridge Financial Solutions/Ridge Clearing, where she was responsible for helping to develop e-marketing strategies that included social media marketing, search engine marketing and marketing automation. She was also involved in redesigning the Companyâs website; researching and testing new technologies to improve sales and marketing efforts; maintaining and updating sales collateral; editing press releases and organizing logistics for industry events spanning several international departments.
âWe are delighted that Emy has joined XSP during such an exciting time with so many new developments and initiatives on the horizon,â said Wendy Chan, Senior Director and Chief Marketing Officer at XSP. âEmy brings fresh ideas, strong marketing and communications skills and genuine enthusiasm to this new role. Social Media Marketing is among her many talents and an area which XSP is further developing â not only as a vehicle to promote our branding and messaging, but also as a tool that can be integrated into our XSP GO!â¢ product offering. By leveraging the power of social media, it provides market practitioners with another channel of communications for Corporate Actions processing. Emy is a welcome addition to the team and we wish her much success in her new role.â
Estrella is also very active as a volunteer for the Womenâs Bond Club on the Marketing Committee. Her time with the committee is spent on improving website functionality through search engine optimization as well as maintaining current web content. She also was invited to speak at The Womenâs Bond Club 2010 Annual Career Day at the Urban Assembly School of Business for Young Women.
Linda Wittich, Marketing Committee Chair and Board Member of the Womenâs Bond Club, said âThe website is the primary point of information and engagement for our community. Esmeralda brings a wealth of web knowledge and enthusiasm to the Committee to make a meaningful impact on the Womenâs Bond Club. We are pleased to have her on the committee and are excited to be a part of Esmeraldaâs journey as she strives to reach her goals both professionally and personally.â
Estrella holds a Bachelorsâ degree in Marketing from Rutgers, the State University of New Jersey â Rutgers Business School.