BIDS Trading Chooses Equinix to Respond to Market Demand; Reduces Costs by 40 Percent

18 January 2011

Equinix, Inc. (Nasdaq: EQIX), a provider of global data centre services, today announced that BIDS Trading, a registered broker-dealer and the operator of the BIDS Alternative Trading System (ATS), has selected Equinix to meet market demand for its industry-leading Alternative Trading System. By deploying its critical infrastructure into Equinix’s New York (NY4) International Business Exchange (IBX) data centre, BIDS has reduced operational costs by more than 40 percent, while providing increased performance to its customers.

The move to Equinix has also opened up new business opportunities for BIDS Trading, as customers already located in NY4 can now directly connect to the BIDS Trading platform.

BIDS Trading brings together several disparate trading communities, this environment, where high-value trade volume remains strong throughout the day, downtime is not acceptable, and low-latency performance is critical.

“We chose Equinix because they deliver the service levels we need to provide when it comes to reliability, performance and security,” said Jim Lee, COO for BIDS Trading. “We are tasked with supporting everything from institutional buy-side traders to algorithmic traders. All of these groups share a need for a low-latency, secure trading environment with maximum uptime. Equinix was the only provider we were confident would deliver on all of these mission-critical requirements.”

BIDS Trading and Equinix share a common business model that offers customers choice. At BIDS Trading, customers can connect to the BIDS ATS in any manner. At Equinix, customers are offered a choice of managed service providers and over 600 network providers, in addition to the company’s interconnection services that help foster rich electronic trading ecosystems.

“BIDS Trading expands and enriches our community of established financial services firms that rely on Equinix for low latency connectivity to their business partners, and we’re thrilled to be working with them,” said John Knuff, general manager, Financial Services at Equinix. “Our goal is to deliver a premium service level to BIDS as they expand to new markets.”

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