brokersXpress chose WealthStation for its ability to provide advisors with in-depth investment plans following asset allocations. WealthStation Trading helps advisors plan and execute trades on multiple asset classes via secure connections in real-time to brokerages or back-offices that can reach major service bureaus for stock and fund trading. SunGardâs Cost Basis Reporting engine displays client tax lot data and enables users to select tax lot sales methods in order to automatically process cost basis calculations. brokersXpress also uses SunGardâs Stream Phase3 global, multi-asset processing solution, which integrates with WealthStation and Cost Basis Reporting to provide a streamlined front- to-back-office process supporting trading and rebalancing.
Barry Metzger, chief executive officer of brokersXpress, said, âOur goal is to provide a cost effective alternative to the traditional broker-dealer relationship by helping independent reps and advisors manage their businesses online. WealthStationâs ability to provide a trading workflow integrating asset allocation, rebalancing, and accounting processes will help us to offer advisors increased productivity, flexibility and independence to build stronger client relationships. In addition, SunGardâs integration between its solutions provides us with greater efficiencies.â
Blaine Maxfield, executive vice president of SunGardâs wealth management business, said, âWith tremendous growth in the independent advisor segment, it is crucial to the success of broker-dealers to provide advisors with tools that help them increase their productivity and grow their businesses. By helping brokersXpress advisors go beyond proposal and planning into execution and follow-up, SunGard is helping to enhance the advisor/client relationship through more comprehensive service.â