Gartner defines âLeadersâ as companies that âconsistently do considerably better in overall campaign management performance for basic and advanced campaign management, as well as for integration with e-marketing. Leaders have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.â
âUnica offers the industryâs most complete interactive marketing solution, and we believe our Leaders placement in the Magic Quadrant for Multichannel Campaign Management further validates our position in the global market,â said Yuchun Lee, CEO of Unica. âTodayâs marketers face countless challenges as campaign management continues to evolve. Our advanced Interactive Marketing technology supports inbound and outbound communications, both online and offline, helping marketers to better engage customers at the right time and ultimately increase returns.â
Unicaâs award-winning Campaign Management solution allows marketers to create, test, optimize, deploy, and measure highly personalized, multichannel communications strategies. Unica Interactive MarketingTM, of which Campaign plays a central role, enables marketers to move beyond batch and blast outbound marketing to personalized customer dialogs by leveraging customersâ past and current behaviours to identify the best marketing message to deliver in any channel at any time.