ElectraCard Services unveils its customer loyalty management solution for Barclays Bank PLC Bank customers to earn reward points across multiple usage channels

Pune - 25 May 2009

ElectraCard Services, wholly owned subsidiary of Opus Software Solutions, launched the electra Loyalty Management System for Barclays Bank PLC, India. With this new solution, Barclays customers can now benefit from various unique loyalty programs and get exciting rewards across multiple banking channels.

The Enterprise Wide Account based Loyalty Management software solution enables Barclays Bank to link the differential reward programs to multiple banking channels i.e ATM services, debit cards, internet banking and mobile banking services.

Barclays Reward Points Program is a unique loyalty plan where customers are incentivized to use alternate channels of the bank. These loyalty points are earned for transactions done on Barclays Debit Card, Mobile Banking, Internet Banking and ATMs and for registration and activation on various banking channels.

On this occasion, Ramesh Mengawade, CEO- ElectraCard Services and Opus Software Solutions Pvt. Ltd. said, “In a dynamic business environment like today’s, customer expectations are to be met before they realize it themselves. Barclays’ loyalty management program is designed to ensure that. We are happy to deliver an end to end solution for this loyalty program.”

Speaking on the benefits for Barclays customers, Mr. Ramanathan Gopalakrishnan, Interim Managing Director & COO, Barclays Global Retail and Commercial Bank (GRCB), India said, “At Barclays, we always put the customer first. It is our belief that cutting edge technology should be the backbone of any of our customer proposition. Partnering with ElectraCard Services gives us the ability to enable our customers to avail of our unique rewards led loyalty program that spans multiple banking channels. With the implementation of the new solution, we continue to deliver on our promise to provide outstanding banking services to our clients.”

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