Better segmentation and clearly defined target groups have also reduced the cost of sales. Other business benefits realized to date include much improved, far-reaching daily reporting, as well as a centralization of all relevant data, providing a helicopter perspective on the sales process.
The challenge was to produce a complete picture of the sales process by collecting data from separate systems. The initial goal was to gain insight into four areas: sales overview, the performance of individual products, the performance of individual sales agents, and customer insight. The solution was to build a customized business intelligence platform that will soon be rolled out across a wide range of functions: actuaries, sales, finance, marketing and company management.
âFor the past 18 months, TradeTech has helped us develop our business intelligence platform, says Jenny Bengtsson, Head of CRM/Customer Analysis. âThey started out as project managers, but evolved into advisors who helped us maximize the return on our investment in business intelligence.â
âWe are pleased to have contributed to boosting efficiency while cutting costs at SalusAnsvarâ says Fredrik Kjellman, Business Intelligence expert at TradeTech Consulting. âWe expect to generate similar improvements as we continue to roll this out to other company functions.â