Dubai gears up for m-payments trial

21 May 2009

Consumer finance firm Dubai First and telecommunications provider du are teaming up to launch a six-month trial of contactless mobile payment technology in the emirate.

The exercise, which will involve 250 Dubai First Platinum MasterCard customers, is the first contactless payments trial in the United Arab Emirates (UAE) and the first Near Field Communication (NFC) pilot in for mobile payments in the Middle East and north Africa region.

NFC is a next-generation wireless technology that transfers small packets of data via radio frequency identification transponders, such as mobile phones, enabling contactless transactions.

Customers involved in the trial will be able to securely download their information on to specially-equipped handsets on the du network. They will then be able to pay for goods and services at a number of retailers based in Dubai's Jumeirah Beach Residence.

The NFC technology will be launched commercially later this year, du said.

Dubai First chief executive Ibrahim Al Ansari said: "The launch of the NFC payment program is a landmark in our efforts to bring innovation to credit card customers in the UAE."

At the end of last year, du had three million customers in the UAE.

Become a bobsguide member to access the following

1. Unrestricted access to bobsguide
2. Send a proposal request
3. Insights delivered daily to your inbox
4. Career development