Mobile devices have become much more than just phones and with Insite Mobile Online Banking, they are now secure banking channels. According to Juniper Research*, by 2011 the number of mobile phone subscribers that use their phones for mobile banking transactions will exceed 150 million globally. Since Insite Mobile Online Banking is a browser-based solution, it is device and carrier independent. This solution is compatible with any web-enabled mobile phone, regardless of make or model. The service is easy to use and makes it possible for bank customers to view a variety of account information such as: account summary and real-time balances, interest information, account history, and even view check and deposit images all in real time. The mobile online banking site will also allow real time fund transfers between the customerâs accounts. Customers can activate their mobile devices through the financial institutionâs online banking website.
âTo compete in todayâs financial marketplace, our clients need to provide real-time banking services 24/7 regardless where the customer is located. Now with the Insite Mobile Online Banking solution, our real-time banking reach covers from the core to every customer facing banking channel including tellers, ATM, telephone banking, and online banking via a computer or mobile phone,â said Bradley Perry, VP of Operations.
Financial institutions will benefit from being easily accessible by their customers at all times. Mobile online banking is one way to keep existing customers, like those who may leave the community. By offering them easier ways to bank from a distance, it will allow financial institutions to keep customers from leaving and going to other banks. Also, mobile online banking is a great way for banks to attract new customers.
The First National Bank of Bagley, MN is one of the banks currently licensing the Insite Mobile Online Banking product. According to Robert Vorce, Chief Information Officer of First National Bank, "Mobile Banking and cellular technology are giving our customers greater flexibility to meet their goals." The bank plans to use mobile online banking as a way to expand their banking reach to more customers in more areas.
Financial institutions can add customized web pages that will be displayed on the mobile site. To create a seamless branding, the mobile site will have the same color schemes as the external site and the bankâs logo will be displayed on each page.
There is always a concern for security, especially when using a mobile device. The mobile online banking user is authenticated by their user ID, password and a unique security token that is stored on the mobile device. Each user has control over which devices are enabled for online access. If a device is lost or stolen, the online access can be temporarily locked or permanently disabled by the user or the bank. This mobile online banking system has been designed for an optimal mobile user experience. The screen layouts have been designed to fit the variety of phone models to reduce hassle and save time for both customers and customer support employees. The product is easy to use and can be accessed wherever the mobile device can access the internet. Bank customers can now virtually - with complete safety and security - do their online banking anywhere in the world in the palm of their hand.