PIC Solutions Partners with True Integrated Marketing in Dubai

10 February 2009

PIC Solutions, the leading credit risk solutions company in the EMEA region has signed a partnership agreement with True Integrated Marketing (TIM).

TIM is a specialist marketing and Client Relationship Management (CRM) consultancy, offering credit retail marketing solutions that encompass strategic thought and practical implementation. The partnership enables PIC Solutions to offer specialised marketing consultancy products, both licensed and developed by TIM, to our clients in the EMEA region.

The primary benefit of the partnership is that PIC Solutions will offer the TIM proprietary CRM audit process, that maps an organisation’s current CRM capability versus their future vision. The gaps are identified and prioritised in order to accelerate the business benefits of implementing the CRM solution and to measure the subsequent ROI.

PIC Solutions will offer the following marketing products exclusively licensed in the region by TIM:

- CMAT (Customer Management Assessment Tool) Healthcheck
- Full CMAT and benchmarking report
- Full CMAT and FRAME (full project plan and business case)

The Customer Management Assessment Tool (CMAT) uses data driven and process methodologies to identify weaknesses in an operations marketing and CRM functions and makes practical recommendations for improvement. FRAME is a desired-maturity modelling, change definition, programme planning and business case approach that is fully integrated with CMAT and provides a clear Road Map for action. Both CMAT and FRAME have 10 years track record and are rated by Gartner as the number 1 CRM capability assessment tools. The tools enable organisations to see how expert they are at managing customers, how they compare to the 850 organisations already benchmarked and prioritises actions to improve customer revenues.

Credit grantors will benefit from the combination of products offered by TIM and PIC Solutions by being able to provide effective marketing opportunities to their customer base, while ensuring that risk management controls are maximised through credit risk solutions.

Michael Walters, MD, True Integrated Marketing, comments “As a marketing specialist company, we’ve been involved with many different industries, and offer custom marketing solutions to all our clients. I believe the partnership with PIC Solutions is going to be an exciting one as we develop new products to benefit the credit industry.”

Ian Read, Executive Vice President and General Manager, PIC Solutions International, adds, “This is the first time we’ll be offering a marketing service to our clients, and I see it being of huge benefit to all parties involved. Marketing plays a critical role in the credit industry and we anticipate that combining TIM’s products with out own will enhance our clients ability to successfully expand their customer base safely and with more efficiency.”

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