Burton-Taylor Publishes First Ever Analysis of Bloomberg News v Reuters News

Osprey, FL - 30 April 2009

Burton-Taylor International Consulting LLC, a leading market research, strategy and business consulting organization, today announced the publication of the first ever detailed comparison and analysis of English language international financial news from Bloomberg and Reuters. The two news organizations, who together command a 60% share of the global financial information spend, deliver more than 46,000 individual headlines per day to their users. For financial news subscribers, knowing which service will best suit their needs is difficult to determine. The Burton-Taylor research makes it easier.

The study reveals that, excluding content generated by other sources, Bloomberg News sends approximately 11,000 items to the screens of their users daily, while Reuters News sends 7,500. Beyond volume, the report’s qualitative analysis suggests the Reuters News places a greater emphasis on context and analysis within their stories. The research also highlights differences in news philosophy, as Bloomberg tend to send a higher percentage of their news as headline-only “alerts”, while Reuters weights their news more toward full stories.

“After years of producing only privately commissioned studies, I am proud to announce that the quality, depth and insight Burton-Taylor has brought to their private reports is now being made available in our first over-the-counter publication,” says Douglas B Taylor, Managing Partner of Burton-Taylor. “It’s especially satisfying that our initial public report was driven by requests from our clients and is as groundbreaking as this Bloomberg v Reuters analysis, which to my knowledge has never before been produced.”

“Our hope is that the users of financial news, who spend and risk so much on the quality of their decision making information, will now be more confidently equipped to choose the news source which best meets their needs and increases their chances of success,” Taylor adds. “We also hope to increase product transparency and enable competing news organizations to clearly understand the reporting priorities and tendencies of their rivals to help improve their overall product quality and growth opportunities within the industry.”

The 85 page Burton-Taylor report “Bloomberg v Reuters News - Analysis of International Services, April 2009” contains 54 pages of detailed charts comparing news output daily, hourly, by asset class, by topic, by region and across 20 countries. It also utilizes Burton-Taylor’s proprietary NewsMeterTM analysis to compare and contrast how the two organizations covered the same event on the same day.

Those most likely to benefit from the purchase of this report are users of global financial news such as asset managers, researchers, hedge funds and corporate financiers or suppliers of financial news such as news editors, strategists, distributors or aggregators.

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