The study reveals that, excluding content generated by other sources, Bloomberg News sends approximately 11,000 items to the screens of their users daily, while Reuters News sends 7,500. Beyond volume, the reportâs qualitative analysis suggests the Reuters News places a greater emphasis on context and analysis within their stories. The research also highlights differences in news philosophy, as Bloomberg tend to send a higher percentage of their news as headline-only âalertsâ, while Reuters weights their news more toward full stories.
âAfter years of producing only privately commissioned studies, I am proud to announce that the quality, depth and insight Burton-Taylor has brought to their private reports is now being made available in our first over-the-counter publication,â says Douglas B Taylor, Managing Partner of Burton-Taylor. âItâs especially satisfying that our initial public report was driven by requests from our clients and is as groundbreaking as this Bloomberg v Reuters analysis, which to my knowledge has never before been produced.â
âOur hope is that the users of financial news, who spend and risk so much on the quality of their decision making information, will now be more confidently equipped to choose the news source which best meets their needs and increases their chances of success,â Taylor adds. âWe also hope to increase product transparency and enable competing news organizations to clearly understand the reporting priorities and tendencies of their rivals to help improve their overall product quality and growth opportunities within the industry.â
The 85 page Burton-Taylor report âBloomberg v Reuters News - Analysis of International Services, April 2009â contains 54 pages of detailed charts comparing news output daily, hourly, by asset class, by topic, by region and across 20 countries. It also utilizes Burton-Taylorâs proprietary NewsMeterTM analysis to compare and contrast how the two organizations covered the same event on the same day.
Those most likely to benefit from the purchase of this report are users of global financial news such as asset managers, researchers, hedge funds and corporate financiers or suppliers of financial news such as news editors, strategists, distributors or aggregators.