In response to enthusiastic interest in their CRM product by Funds of Hedge Funds, ProTrak International has just announced a major enhancement in their latest release, ProTrak Advantage CRM 3.5.
Typically, the research area in Funds of Hedge Funds firms is responsible for extensive documentation of hedge fund managersâ strategies, key personnel, financials, on-going performance and more. And, for due diligence and transparency, all manager interactions (meeting, calls, emails, etc.) must be scrupulously documented and retained.
To meet these needs, ProTrak has added a third directory of company information called Manager Profiles to the existing Investor/Company and Consultant Profiles. Just as with the Consultant directory, companies in the Manager directory can be linked or associated in a many-to-many relationship with profiles in the Investor/Company group. Consultant/Manager associations can be established as well. All of the functionality available within the Investor/Company and Consultant directories, such as tracking activities, follow-ups, contacts, document/attachment control, report/mail distributions, etc., is available for the Manager Directory profiles. For traditional asset management firms, the new Manager group provides an easy method for tracking information on competitive managers.
Simon Koziel, ProTrakâs President, said, "For the past 17 years in this business we have put great emphasis on listening to our clientsâ feedback and enhancing our product to fit their needs. When a major fund of hedge fund client suggested that they had pressing needs to support their Research Department, we implemented the Manager Profile in our very next release."