Viewpoint offers a full prime brokerage product suite as well as trading and
technology services for established and start-up hedge fund managers. Utilizing AFAâs IMPACT Proâ¢ platform, Viewpoint clients will now gain, through AFAâs Integrated Order Processing model (IOPâ¢), true multi-broker and multi-prime access, as embedded functionality. This greater range of options in trading and in prime broker relationships, combined with the more cost effective and efficient trade processing capability provided by IMPACT Pro will contribute to overall fund performance.
Viewpoint will likely garner additional order flow from its expanded network
capability, and will be able to provide its clients with services typically available only through larger financial services firms.
Viewpoint CEO Seth Leyton commented: "With AFA weâve found a strategic partner
dedicated to helping us provide our clients with scalable, quality cost effective technology. They enable us to grow with our clients and stay competitive in a market dominated by large players. In the end, AFA helps Viewpoint execute our mission; to provide our clients with the best products and services available on the street and back them with quality support and training."
AFA's Chairman & CEO, Ameet Shah commented: "Our application will benefit
Viewpoint in multiple ways. In addition to allowing Viewpointâs clients to connect to various execution venues, IMPACT Proâ¢ enables Viewpoint to offer a solution that allows hedge fund clients to manage their trades and work flows efficiently."