London, UK â September 1st, 2005 â On Wednesday August 17th Fractal Edge was featured in the Financial Times article âThe New Tools of the Traderâ focusing on the use of visualization software by investors and market traders.
The article highlights how the securities industry has become a key market for data visualization software like Fractal Edge. It aptly raises the question âAre investors making bad decisions simply because they cannot see what is in front of them?â Fractal Edge clients Citigroup and CLSA emphatically confirm the benefits of Fractal Edge visualization solutions:
"New methods of trading require a level of abstraction from detail that spreadsheets cannot provide. Visual aids give you a different dynamic - instead of looking at just the amount on offer, you get a feel for whatâs going on.", says Stavros Kokkoris, head of client facing products at Citigroup Equities and a Fractal Edge client.
Fractal Edge solutions allow traders to view and interact with complex and fast moving information in a single view. Using visual cues, coloring, size and movement, traders can quickly spot events and patterns and immediately click and drill to underlying detail. The result is that decisions can be reached with more accuracy and efficiency.
The authors Andrew Baxter & Jennifer Hughes state âsoftware that creates multi-dimensional pictures delivers data on market activity in a format that is quick and easy to digest.â The article suggests that visualization aids such as those provided by âleading vendors Fractal Edgeâ can offer a level of understanding of market data not attainable from spreadsheets or data feeds alone.