"We are a very different organisation today than we were when we first set up ATSM back in 1988. The choice of a new name and brand identity is a logical next step in our growth strategy. Ubitrade is the expression of our continuing evolution towards e-commerce and Internet solutions as it carries a "net-economy" connotation. Ubitrade also expresses our historical commitment to our two successful product lines, UBIX and TRADIX. commented Jean-Pierre Aguilar, Chairman of Ubitrade.
The Ubitrade name was selected following an intensive research and analysis process. It is derived from "ubi", which is the root for "ubiquitous", a word which characterises markets’ evolution towards globalisation and their accessibility from any place in the world through the Internet and electronic trading.
To accompany this change and to avoid any dilution of our marketing efforts, we have also rebranded our products UBIX and TRADIX. added Jean-Pierre AGUILAR.
UBIX becomes Ubitrade Futures & Options. With the recent acquisition of an order-routing technology, what was a back-office system is now a complete STP solution for listed derivatives, from order routing to trade booking.
TRADIX becomes Ubitrade Capital Markets, the global trading system for fixed income, forex and equities. This is now available as a full web-based solution.
The company will launch an aggressive global rebranding campaign through advertising and new marketing literature which will reinforce its marketplace positioning and introduce the new brand to all market players.
For further information, please contact:
Head of Marketing & Business Development
Tel: + 33 1 41 27 95 00