Fospha

Fospha drives marketing effectiveness and ROI through agile and affordable multi-touch attribution, audience, brand solutions.

Company Products

Show me products in:    
Customer Data Platform
Without integrated customer data, businesses are unable to engage their customers, and drive conversions at sustainably low cost. Our Customer Data Platform tackles this by capturing and integrating data from all devices, sessions, online and offline channels. This data is stitched to provide a granular single customer view that helps organisation...
Paid Search Optimisation
Our paid search solution helps businesses optimise the cost of customer acquisition through Google AdWords. We integrate your disparate data sources to provide a granular single customer view, before applying our proprietary multi-touch attribution model. This accurately assigns the value to every marketing activity, so that businesses can...
Paid Social Optimisation
Our paid social solution helps businesses optimise personalisation and targeting through Facebook. We integrate your disparate data sources to provide a richer understanding of your customers than that derived through Facebook. Use this information to cluster your customers on the basis of highly specific behaviours – such as activity on your...
Marketing Channel Attribution
Our proprietary, multi-touch attribution model helps marketers gain visibility of all their marketing touchpoints. Our machine learning and AI technologies leverage the single customer view – which provides a detailed, visitor level understanding of the multi-visit, multi-channel and multi-device customer journey – to assign real value to each...
Data Audit
We recognise that successful data integration, and the ability to understand and act on this data, is dependent on companies having the right data, in the right place, at the right time. Through our 1-2 month customer data audits we examine exactly how your business is capturing, processing and storing data, and provide recommendations on how to...
Data Consultancy Work
Our data consultancy team works directly with businesses to tackle their highest priority challenges through bespoke projects. The team draw upon the most advanced data science, analytics, machine learning and artificial intelligence capabilities to get to the root of your problems, and focus on providing actionable insights that lead to tangible,...
Customer Data Analytics
Helping businesses leverage customer data to optimise cost of customer acquisition, retention and lifetime value.