Fospha

As a business that still utilises offline engagement channels, our client relies heavily on their monthly direct mail letters to help them acquire more leads. It was therefore imperative that they gained visibility of their entire end-to-end customer journey, so that they could easily identify if direct mail performed well as a customer...

75% of visitor conversions now happen over multiple visits (Google, 2016) emphasising how the journey to conversion now spans across multiple channels, devices and sessions - leading to a rise in cost of customer acquisition. Exciting new ways to capture customer interactions, and assign true value to marketing activities have emerged to counter...

Our client, a leading loans company, was looking to improve the way their lending works and, in particular, to improve the way they assessed their credit risk. They additionally wanted to increase conversions on their forms, and understand at which points visitors were dropping out. Fospha's data consultancy team therefore created a bespoke model...

Read what data challenges the financial services industry is currently facing - and how businesses can overcome them.