Online to Offline Attribution: A case study

07 Sep 2017
Company
Date submitted
07 Sep 2017
Resource type
Case study
File type
pdf PDF file (9.51M)
As a business that still utilises offline engagement channels, our client relies heavily on their monthly direct mail letters to help them acquire more leads.

It was therefore imperative that they gained visibility of their entire end-to-end
customer journey, so that they could easily identify if direct mail performed well as a customer acquisition channel.
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