Marketing / PR Insights

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“Banks must prepare for API unknowns”

12th April 2018

Company: bobsguide
A lack of clarity over the potential products and services spawning from the open banking revolution will make it difficult for the industry to prepare for how the market will change. “I don’t think there’s anyone that can tell you what kind of services will be delivered off the back of these APIs,” says Nick White, vice... read more
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Fintalk podcast | 100 day countdown to GDPR

22nd March 2018

Company: bobsguide
On 25 May 2018 the General Data Protection Regulation will come into force in the UK, affecting every business that collects data on its customers. Financial services is one of the industries most heavily affected, so are institutions on top of compliance? With 100 days remaining until its implementation date, we take a closer... read more
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The 2018 Fintech conferences not to miss

20th February 2018

Company: bobsguide
Conferencing is a key part of the fintech industry and the only way to stay up to date with the ever quickening pace of technological change in your sector.  This list provides you with all the dates, prices and event bios all in one, handy place. Be sure to bookmark this page as we will be updating when and where event information is... read more
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8 disruptive fintechs to watch out for in 2018

12th February 2018

Company: bobsguide
The second installment of our ‘fintechs to watch’ series looks at the exciting world of newcomer fintechs since 2015. These are the companies we’ve come across (and spoken to!) who we think have a fantastic product and proposition as well as the right people and passion to guide them to success in 2018 and beyond.   ... read more
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The shifting priorities of CIOs in 2018

6th November 2017

Company: bobsguide
Whilst this last decade has been anointed with grand, sweeping titles, the fact remains that society is changing irreversibly. Historians of the future will look back on the post-noughties as the dramatic information shift. First, we developed the hardware, with the rise of Jobs and Wozniak, then we developed the software, and now we’re... read more
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Optimising marketing channels at scale: Why and how?

18th October 2017

Company: Fospha
We have previously discussed how marketing channel optimisation is contingent on two processes; data integration and attribution. The first article, on data integration, covered the importance of tracking, stitching and integrating customer data from the entire end-to-end customer journey in order to produce a granular single customer view. The... read more
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Owning the fintech innovation roadmap: Broadridge global CMO Deborah Bussiere interview

10th October 2017

Company: bobsguide
bobsguide sat down with Deborah Bussiere, global chief marketing officer of Broadridge Financial Solutions, to discuss the unique challenges of marketing a large fintech, whilst she also lets us in on her ‘secret recipe’ to marketing success. How did you come to work for Broadridge? I spent my first 15 years on Wall Street,... read more
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The key to optimising marketing channels for financial services businesses

10th October 2017

Company: Fospha
In our previous article, we examined how financial services can ensure they are making the most of their customer data by effectively capturing and integrating it to form a cohesive customer view. But just having your data integrated does not mean it is actionable, or telling you anything useful. For this to be the case, businesses need to turn to... read more
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The importance of customer data integration in financial services

5th October 2017

Company: Fospha
Today, more data is generated in a 24-hour period than ever before - with 2.5 quintillion bytes of data created daily across the globe (IBM, 2017). And with 90% of the worlds’ data having been created in the last two years alone (IBM, 2017), it is clear to see that data will only continue to grow. In this data economy, all kinds of... read more
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Marketing channel optimisation in financial services: How to get started

5th September 2017

Company: Fospha
Claiming to be digital-first is universally challenging, particularly in financial services where only 9% claim to be, compared with 11% across all other sectors. One of the biggest barriers to this is that companies are unable to obtain a holistic view of their customers, meaning they are unable to visualise and analyse the costs associated with... read more