Marketing / PR Insights

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The shifting priorities of CIOs in 2018

6th November 2017

Company: bobsguide
Whilst this last decade has been anointed with grand, sweeping titles, the fact remains that society is changing irreversibly. Historians of the future will look back on the post-noughties as the dramatic information shift. First, we developed the hardware, with the rise of Jobs and Wozniak, then we developed the software, and now we’re... read more
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Optimising marketing channels at scale: Why and how?

18th October 2017

Company: Fospha
We have previously discussed how marketing channel optimisation is contingent on two processes; data integration and attribution. The first article, on data integration, covered the importance of tracking, stitching and integrating customer data from the entire end-to-end customer journey in order to produce a granular single customer view. The... read more
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Owning the fintech innovation roadmap: Broadridge global CMO Deborah Bussiere interview

10th October 2017

Company: bobsguide
bobsguide sat down with Deborah Bussiere, global chief marketing officer of Broadridge Financial Solutions, to discuss the unique challenges of marketing a large fintech, whilst she also lets us in on her ‘secret recipe’ to marketing success. How did you come to work for Broadridge? I spent my first 15 years on Wall Street,... read more
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The key to optimising marketing channels for financial services businesses

10th October 2017

Company: Fospha
In our previous article, we examined how financial services can ensure they are making the most of their customer data by effectively capturing and integrating it to form a cohesive customer view. But just having your data integrated does not mean it is actionable, or telling you anything useful. For this to be the case, businesses need to turn to... read more
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The importance of customer data integration in financial services

5th October 2017

Company: Fospha
Today, more data is generated in a 24-hour period than ever before - with 2.5 quintillion bytes of data created daily across the globe (IBM, 2017). And with 90% of the worlds’ data having been created in the last two years alone (IBM, 2017), it is clear to see that data will only continue to grow. In this data economy, all kinds of... read more
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Marketing channel optimisation in financial services: How to get started

5th September 2017

Company: Fospha
Claiming to be digital-first is universally challenging, particularly in financial services where only 9% claim to be, compared with 11% across all other sectors. One of the biggest barriers to this is that companies are unable to obtain a holistic view of their customers, meaning they are unable to visualise and analyse the costs associated with... read more
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The influencer interview: Danielle Guzman

12th April 2017

Company: bobsguide
Danielle Guzman is global solutions marketing leader for Mercer, based in New York. She has over 20 years of experience as an insurance marketer and is an expert in the financial services industry. She was recently ranked #2 in the InsTech Power 100 leader board and #5 in the Women in Finance 100. bobsguide spoke to the marketing leader about... read more
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The EU’s 4th Anti-Money Laundering Directive and its implication for business

10th March 2017

Wayne Johnson - Co-Founder and CEO, Encompass Corporation On June 26 compliance with the EU’s Fourth Anti-Money Laundering Directive (AML4) by Member States becomes compulsory. Designed to boost defences against money laundering and terrorism financing, and inspire greater confidence in the workings of the financial industry, AML4 was... read more
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“Before too long we won’t be using the term ‘in-memory computing’, in-memory computing will just be called computing”: Abe Kleinfeld interview

9th March 2017

Company: bobsguide
In an exclusive interview to bobsguide, the president and CEO of GridGain Systems explains why the speed and scale capabilities of in-memory computing will compel financial services to switch their data solutions. Tell us about your career in fintech. I’ve been in the industry for 38 years, I started out as a software engineer and then... read more