NGDATA’s Lily Enterprise provides real-time customer insights that create more targeted offers to customers at the right time
NGDATA™, the customer experience management solutions company, today announced that Belfius Bank, based in Brussels, has chosen NGDATA as part of its enhanced customer relationship initiative aiming to bring next-gen customer experiences to its Retail Client Bank.
Belfius will utilize NGDATA’s Lily Enterprise solution to improve and enhance their customer relationships. The technology will be integrated across all products and communication channels to enable more relevant conversations to better serve their customers. The bank will benefit through relationship building for greater customer loyalty and lifetime value.
“NGDATA is the only player in the market today with a pure focus on bringing analytics to the customer relationship building process in such a targeted way” said Geert Van Mol, Chief Digital Officer at Belfius. “We are thrilled to work with NGDATA to accelerate our digital transformation and develop best-in-class customer insights to drive our business.”
“The real-time Customer DNA from NGDATA is a unique technology that fits into our environment and will enable us to make effective use of our big data and drive decisions in the customer experience building process,” added Geert Van Hove, CIO, Belfius.
Luc Burgelman, CEO and co-founder of NGDATA said, “In the past, it’s been a tremendous challenge for banks to effectively use customer intelligence. We’re delighted to be working with a bank with such complete customer vision, as Belfius pioneers a new way in which to use customer data to create better experiences.”