The Forrester Research report states âAia Software drives communications as a business processâ. We feel this reflects Aiaâs business oriented strategy âbusiness owned, business managed, IT controlledâ.
Being cited by a leading analyst as a strong performer in the interactive output segment, emphasizes this strategy of transferring responsibility for document and text block management back to users. According to the report, interactive output requires the human touch, often matching variable customer data with structured forms or templates, providing a more individualized output.
Paul Dirven, co-CEO at Aia Software: âWe are delighted to be rated as a strong performer in the interactive output field by Forrester. Currently ad hoc and regular business correspondence are hot topics in the market. A lot of bespoke solutions, for example around Word Mail merge and VB/macroâs, need to be replaced by a solid interactive server based correspondence solution. Not only our own experience but also recent research shows very good ROI for these projectsâ.
Leon Pillich, co-CEO: âOur business oriented strategy includes tapping the value of CRM systems to improve multichannel, personalized customer communications (true CCM). Our new ITP/Envelopes product gathers output generated from both traditional and modern output production components for structured, on-demand and interactive output. It extracts and synchronizes metadata with the corporate CRM system to establish the customer communication profile. The profiles and rules can be managed by business users who can use the tools to analyze, manage, combine, and enhance all output flowing through the enterprise. With this strategy we believe we live up to the Forrester reportâs statement that the European vendors are rising fast!â