âSignature represents a customizable and efficient solution set for innovative, traditional and non-traditional financial institutions across the globe,â said Tony Catalfano, division president, Bank Solutions, Fiserv. âSupported by professionals with a deep knowledge of financial services, Signature delivers the best-of-breed offerings from Fiserv to meet the unique business needs of this market segment.â
Fiserv is now focusing all technology expertise and innovation in one brand and one name, Fiserv. The business unit formerly known as Fiserv CBS Worldwide is now part of Bank Solutions from Fiserv. Bank Solutions includes all of the Fiserv account processing solution sets for banks, including Signature. The Signature solution will continue to serve the needs of mid-to-large financial institutions as well as those that require customized solutions to meet specific business needs. Signature clients will have access to proven technologies and best practices available across a broad spectrum of online, mobile, front and back office, payments and processing infrastructures upon which financial institutions and corporations depend. Coupled with these integrated, best-in-class solutions from Fiserv, Signature offers clients the opportunity to create a distinct impression in their markets.
âLike an individualâs signature, the new name embodies a particular style and differentiates our solution as one which is unique, reliable and stands the test of time,â said Catalfano. âThis individuality transfers to our clients. How will they choose to be unique, reliable and flexible for their customers? As our clients seek to differentiate themselves in their market, the essence of Signature will help them make their distinct mark with their customers. In todayâs financial market, how a bank differentiates itself from the competition is the key to its success.â
Fiservâs new brand strategy and identity marks a fundamental shift in the companyâs approach to the market that began in 2006, when President and Chief Executive Officer Jeffery Yabuki reorganized the company around the Fiserv 2.0 strategic framework. This â2.0â vision of moving Fiserv to the next level was accelerated by the acquisition of financial technology innovators CheckFree, NetEconomy, Corillian and BancIntelligence. Today Fiserv clients have access to proven technologies and best practices available across a broad spectrum of online, mobile, front and back office, payments and processing infrastructures upon which financial institutions and corporations depend.
âThe financial landscape has changed forever for our clients, and we are prepared with innovative products and technologies to lead the transformation forward. This new brand strategy will allow Fiserv to build on our 25-year history of unparalleled client focus, strength and stability, and make it easier and even more rewarding to do business with our company,â said Yabuki.
Jeanne Capachin, research vice president of global banking for Financial Insights, has covered Fiserv as an analyst for two decades, most recently to compile the FinTech list of top technology providers in the financial industry. To her, the master brand strategy is a good move for Fiserv. âIâve seen a lot of market consolidation since we started the FinTech 100. For 25 years Fiserv has been a very successful holding company, acquiring companies and allowing them to function independently. As the market leader, it is to the companyâs advantage to align all of their assets in a cohesive manner. This change will allow Fiserv to focus all its technology expertise, and energies on one brand and one structure.â