Industry Leader Joins Motivity Solutions Gabe Minton Appointed Chief Strategy Officer at Optimization Solutions Provider for the Mortgage Industry

10 February 2009

Motivity Solutions, Inc., a provider of optimization and risk mitigation software for the mortgage industry, is pleased to announce Gabe Minton has joined their executive team as Chief Strategy Officer (CSO). Prior to joining Motivity, Minton was COO of origination technology vendor Mortgage Cadence and is a pioneer in the establishment of technology standards for the mortgage industry through MISMO, which he helped to create and oversee while at the Mortgage Bankers Association.

As CSO for Motivity Solutions, Minton is responsible for the overall strategic sales marketing and licensing of Motivity’s products, 3rd Party Alliances, and strategic initiatives. Together with the engineering team, Minton will assist in further strengthening and expanding the foundation of their products and services. Also, in working closely with Motivity Chief Executive Officer (CEO) Tyler Sherman, Minton will utilize his in-depth mortgage industry experience and leadership in creating the architecture for smart imaging, e-Mortgages, increased data integrity, and security to strengthen the positioning of Motivity’s technology.

“We are extremely pleased to have Gabe join our team,” said Sherman. “Motivity is poised to launch our newest product, Movation, to the industry, which will take mortgage banking operations to the next level by providing sound technology solutions that plug in and enhance your existing systems and lending processes while providing an added layer of risk protection to your entire organization…obviously important given the current market climate.”

In his position as COO for Mortgage Cadence, Minton was responsible for overseeing development operations, product roadmap, and strategy. He participated on both the MISMO Governance Committee and co-chaired MBA’s Residential Technology Service Provider’s Forum.

In his position as the MBA’s Vice President of Industry Technology, Minton was responsible for overseeing MBA’s leadership role in the establishment of technology standards and best practices for the residential real estate finance industry through MISMO. He also helped to maintain and promulgate a set of accreditation guidelines for standardized digital credentials, used to protect data and enable portable digital signatures. He previously served for the MBA on the Board of Directors of the Electronic Authentication Partnership, a U.S. Government cross-industry federated identity standards organization.

“I could not be happier in joining this company,” Minton said. “Here is an amazing software product that has been developed and deployed over the last two years by an exceptional team of successful mortgage bankers and a seasoned technology group. I am excited to help take them to the next level.”


Prior to MBA, Minton was the vice president of standards and alliances with Ultraprise Corporation, a business-to-business technology firm, and has more than 15 years of experience working with and creating software systems, products, and standards, including work at the U.S. Naval Research Laboratory and the U.S. Naval Facilities Engineering Command.

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