Cognos launches new book on proven practices in banking performance management

London - 25 September 2007

Cognos (NASDAQ: COGN) (TSX: CSN), the leader in business intelligence and performance management solutions, has partnered with industry thought leaders on a new book offering critical insights and proven practices in banking performance management.

The Performance Manager for Banking, developed in collaboration with BI International and PMSI Consulting, is based on the concept of information “sweet spots” – or key decision areas – and offers bank managers and executives an aggregate view of best practices taken from the most thoughtfully designed and successfully deployed banking performance management initiatives.

Covering strategic industry topics such as risk management, product management, and customer service, the book reviews typical challenges and business issues applicable to each function within a bank, and then details solutions that are based on proven banking practices implemented by the world’s leading banks. Templates are included to illustrate what information is required, and how each function – and which role within each function – needs to see it.

“Operational efficiency and organic growth are fundamental benchmarks in the banking market. The challenge is finding innovative ways to service the customer to separate you from the competition. Understanding and incorporating industry best practices is a solid first step to optimising the business model,” said Serge Couture, Senior Manager, Business Intelligence Competency Center, Laurentian Bank of Canada.

The Performance Manager for Banking taps into both the authors’ collective expertise in performance management and Cognos’ extensive footprint in the financial services industry. Critical insights, proof points and recommendations provided in the book reflect many of the successful performance management strategies Cognos has powered for over 1,000 banking customers worldwide, including 9 of the top 10 banks in Europe and all of the top 10 banks in the United States.

“Regardless of a bank’s size, geographic scope or product mix, the challenges remain the same – increase revenues through effective cross-sell strategies, mitigate risk, adhere to industry regulations, and maximise operational efficiencies through greater visibility into performance,” said Frank McKeon, Financial Services Industry Director at Cognos. “This book spotlights the critical partnership between key decision-makers across a banking organisation, and the people who provide the necessary information that drives better decisions. The book offers a strategic framework for banks to help leapfrog the gaps between first implementation, proven practices and strategic deployment of business intelligence and performance management solutions, on an enterprise scale.”

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